The cornerstone of PRIME’s innovation is the patented SmartStrength® technology, a game changer in strength training equipment. Featured on both selectorized and plate loaded equipment, PRIME’s SmartStrength® technology puts the power in the hands of the user - offering the unique ability to move the peak resistance throughout the entire range motion.
This accommodation of the resistance curve allows a user to train in the lengthened, medial and shortened positions individually, ultimately yielding more muscle fiber recruitment from origin to insertion.
PRIME’s selectorized units feature our patented SmartCam®. The innovative design of the SmartCam® allows the user to move the peak resistance throughout the range of motion with a simple lever adjustment.
A U.S.-based manufacturer of science-forward strength equipment, PRIME combines precision engineering, biomechanical innovation, and American craftsmanship to deliver products built for commercial-grade performance and long-term reliability.


The Evolution Abdominal Crunch features a “clamshell” design, moving both the upper and lower body, allowing the user to target the abdominals more efficiently and effectively. This machine features our SmartCam Technology, giving the user the ability to manipulate the resistance profile to overload different areas within the exercise movement.

The Evolution Arm Curl provides an easy set up, multiple seat height adjustments and the axis of rotation mark to assist with proper set up. Like all Prime Selectorized Equipment, it is equipped with Smart Strength Technology, giving the user the ability to manipulate the resistance profile to overload different areas within the exercise movement.

The Evolution Chest Press offers eight seat adjustments, a foot assist and two grip positions to accommodate a variety of users. This machine is equipped with SmartCam Technology, giving the user the ability to manipulate the resistance profile to overload different areas within the exercise movement.

The Hybrid Abdominal Crunch offers 8 seat adjustments and 8 starting range adjustments to accommodate a variety of users. This machine features our SmartCam technology that provides the user the unique ability to manipulate the resistance profile to overload different areas within the exercise movement.

The Hybrid Inner Thigh piece provides an easy set up, with a fully fixed upper leg pad, fixed seat and back pad, 2 different foot rest height options and multiple starting range adjustments for both the movement to accommodate a wide variety of different users. This piece, like all of our Selectorized equipment it is equipped with our SmartStrength Technology, giving the user the ability to manipulate the resistance profile to overload different areas within the exercise movement.

The Hybrid Incline Press offers eight seat adjustments, a foot assist and two grip positions to accommodate a variety of users. This machine features our SmartCam technology that provides the user the unique ability to manipulate the resistance profile to overload different areas within the exercise movement.

The cutting-edge PRIME Plate Loaded Pendulum Squat combines smooth functionality with innovative features to deliver an unparalleled squatting experience.

The Plate Loaded Extreme Row provides 2 different grip options, 8 height adjustments for the chest pad, and 8 height adjustments for the seat. These allow for a wide variety of setups while accommodating many different body types. Now with 2 exciting NEW handle upgrade options- The SVL Handle and the RO-T8 Handle.

The Plate Loaded Leg Press features a mobile footplate for greater ROM at the knee and hip (taking stress off the ankles). The adjustable back pad allows for individualizing hip ROM and helps to reduce strain on lower back. The optional, add-on 'weight horn’ is sure to help those lifters looking to move some serious weight. Our Torque Arm Technology provides the user the unique ability to manipulate the resistance profile to overload different areas within the exercise movement.

The centerpiece of the PRIME Prodigy Rack line, The HLP Selectorized Rack is built to accommodate a variety of training types simultaneously, while challenging even the strongest of lifters.

The centerpiece of the PRIME Prodigy Rack line, The HLP Selectorized Rack is built to accommodate a variety of training types simultaneously, while challenging even the strongest of lifters.

The Prodigy HLP (High/Low Pulley) Plate Loaded Rack can be utilized as a standard half rack & a multi-functional cable machine – featuring dual adjustable pulleys & dual upper fixed pulleys.



We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.